Importance of media education in the development of drug addiction prevention in young Artículo people from Monterrey

Abstract

In order to fight and prevent drug addiction, a number of strategies have been implemented over the past several de- cades; however, developing media education skills continues to be an ongoing issue for the government sector. Through the approach of theories such as Social Learning, Information Society and Uses and Gratifications, a qualitative investiga- tion is carried out using the interview technique, to document the testimonies of four participants who had lived experiences with drug consumption -from adolescence- and its relation- ship with factors that influenced the development of an addic- tion. The objective is to identify the existence of a relationship between media consumption, family and social environments with the acceptance or normalization of the use of these substances. In this research, a review of current legislation ins also offered, to provide an overview of the aspects to be taken into account to develop strategies and public policies regarding prevention.